UTM parameters are a set of five parameters that you can append to a URL. These parameters contain information about your marketing campaigns. utm_campaign: The name of the marketing effort, e.g. launch, 50percent_sale, etc. utm_source: Identify the source of the traffic. It could be a website, advertiser, etc. e.g. twitter, facebook, google utm_medium: Identify the medium used by a visitor to come to your site, e.g. email, social, cpc. utm_content: Identify content or call to action, e.g. buy now, learn more, etc. utm_term: Used for paid search keywords. https://www.terminusapp.com/blog/utm-parameters-best-practices/

Website